About Mike

Mike graduated from Northwestern University's Kellogg School of Management with his MBA focused on marketing, new product development, and entrepreneurship.  He also completed his BS degree at Northwestern University majoring in Communications and minoring in French and Russian history.  

 

While in the day MBA program at Kellogg, Mike founded Axiom in 1992. Axiom is an award-winning insight- and innovation-driven marketing firm that helps companies with technically-driven products translate their technologies into purchase decisions. 

 

Axiom accelerates sales and profits with insights, innovation, marketing automation and content to activate behavioral triggers that spur consideration, preference and purchase. 

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Core Competencies

Market Insights, Channel Strategy, Innovation, Research, Publicity-based Marketing

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Market Expertise

Agriculture, Horticulture, Building and Construction, Landscaping Grounds Maintenance, Hospitality, Health Care, Retailing, Travel and Leisure

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