Driving Awareness with Concept Cars and Media Placements

Challenge

 

Create media buzz and heighten consumer awareness of local fortune 500 company's ability to recommend and install mobile electronics

 

Strategy

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• Develop a unique and highly visible fleet of cars and trucks tricked out with client's latest stereo, GPS and MP3 equipment

• Tour fleet at high traffic and awareness driving venues such as the Chicago Auto Show and the International Motor Association's Test Day

 

Results

 

• Client dominated an MSNBC prime-time special and stole the heart of Truck Trend Magazine

• Featured in BusinessWeek, The New York Times and the Wall Street Journal

• Found a fan in Mario Andretti, who took one of our cars out for a spin